A Digital Trends report reveals that Google has been in talks to buy the hugely popular messaging app for the past few weeks and the current offer is said to be “close to” $1 billion. WhatsApp is the most popular of a crop of mobile messaging apps that some say pose a threat to bigger companies like Facebook and Google.
Much has been made of the symbiotic relationship between TV and Twitter and the company’s recent activity to attract both broadcasters and marketers to the platform. Now, a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits.
Infographic of the week